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Your
customers are talking about you Imagine
one of your customers having lunch with several other business owners.
Your firm comes up as a topic of conversation. What do your customers
say about you and your firm? Is it positive? Is it negative? Or
worse yet, do they have anything to say at all? |
You
need to know how you are percieved by your customers
It's a given that clients have
definite ideas about the level of service provided by the firms
they deal with. And this evaluation is continuous and covers every
service provided - not just goods and services but also how you
answer the phone, return a call, or send out an invoice or other
correspondence. |
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Perceived
Indifference
It comes down to the issue of perceived indifference.
The little things that communicate to the client that they aren't as
important to the firm as they think they should be. And you need to
find out what they are and fix them - now! Every day you wait, you risk
losing a client who feels unheard or uncared for.
We
will help you find out
The best way to determine the issues is to
hold an Advisory Board seminar where clients talk directly about their
concerns, frustrations, and desires. Based on the intensity level of
your client feedback, you'll know which issues need to be addressed
and in what order.
There are 2 types of Advisory Boards we offer:
- A Client Advisory Board (CAB)
to evaluate what your customers think of your company, products or
customer service.
- A Team Advisory Board (TAB) to establish what
your team thinks about their company. (your own team has amazing insights
that can be tapped into)
Contact us to find out
how we can help you in your business.
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